Going back to the subject of Retailing, Apple's product tend to "sell themselves" for what they are- Innovatiove, interactive and have unique, slick design.
When a costumer visits a store he is able to sample the different products, whether its the iPhone, variety of iPods or the Mac computers.
Apple's team members are trained to assist and pass the important knowledge they have about the products the company manufactures.
Aggressive sales technique is not being used, but since they are there to help they may demonstrate the different products and direct each costumer to find what he or she is looking for.
The fact that the costumer is able to see and feel the benefits of the products prior to purchasing it,may increase sales and save the time needed to explain about the products and their benefits.
Apple is using special promotions and rebates as well;
The "Back To School" promotion, targeted students and faculty members, when buying a Mac they got a free iPod touch.
The company is building strong relationship selling, one don't need to have one of Apple's product to feel welcome in their store for example, but when becoming one, Apple will make sure you get the best service.
Through team members at the genius bar or the different workshops the company offers Apple is responsible for many loyal costumers and attracts more and more consumers every day.
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